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In her own words

For 20 years I counted the minutes until I could take my bra off. Then I stopped wearing a wire.

I am not a bra person. I never was. For most of my adult life, getting undressed at the end of the day was the best part of it. If that sounds familiar, keep reading, because something finally changed for me.

Margaret at home, comfortable in the Formea Wireless Support Bra
Margaret tugging at her old underwire bra strap, worn out with it at the end of the day

By three in the afternoon, I was done

The wire would be pressing into my ribs. One strap always slipped. The band rolled up my back until I could feel it. I would sit at my desk doing that little shrug and tug that every woman knows, just to get through another hour.

I had accepted it. I thought that was the price of support, that a bra was supposed to hurt a little if it was doing its job.

The wide ribbed band that spreads the load across the ribcage

I was sure wireless meant no support

So when my sister told me she had switched to a wireless bra, I rolled my eyes. I have a fuller chest. Wireless, to me, meant a soft bralette that gave me nothing. I ordered one mostly to prove her wrong.

What I did not know is that the support was never about the wire. It was about how the weight is carried. This one uses a wide ribbed band that spreads the load across your whole ribcage instead of into two narrow points. On paper, that is about 85% less pressure. On my body, it just felt like being held.

Wearing the Formea comfortably at home all day

The first day, I forgot I had it on

That was the strange part. There was no big moment of relief, because there was no discomfort to be relieved of. I put it on in the morning and simply did not think about it again until I was getting ready for bed.

"My shoulders stopped aching after two weeks. I had no idea the thin straps were the cause all along."Ines M., verified review
Smooth skin with no red marks after taking off the Formea

That night, I looked in the mirror

Twenty years of red lines across my ribs, and there was nothing. Smooth skin. I actually called my sister.

Since then I have worn it to work, on long flights, in the garden and around the house all day. It holds. It breathes. It does not ride up. And it stays exactly where I put it.

Support that holds steady through the whole day

I have replaced almost every bra I own

Not all at once, but one by one the old underwires have gone in the bin. I am not going back. If you have spent years dreading the afternoon, I promise you do not have to.

If you are on the fence, like I was

It comes with a 60-day fit guarantee and free exchanges, so trying it costs you nothing but the discomfort you have been carrying. That is exactly why I finally clicked buy.

Excellent 4.7 / 5
Rated 4.7 among 5,667 reviews on

5,667 women made the switch

★★★★★

"Took it off after 14 hours and had zero red marks on my ribs. That has never happened with any bra."

Clara B.Verified buyer
★★★★★

"First wireless bra that actually supports my DD chest without compressing me into a uniboob. I wear it to work."

Sarah P.Verified buyer
★★★★★

"My shoulders stopped aching after switching from my old underwire. I did not realize how much the straps were digging in."

Ines M.Verified buyer
★★★★★

"I bought one to try and came back for three. I have not touched an underwire since."

Diane K.Verified buyer
★★★★★

"I am 54 and comfortable all day for the first time in years. It holds everything without a single dig."

Margaret R.Verified buyer
★★★★★

"The wide band changed everything. No more rolling up my back by lunchtime."

Teresa L.Verified buyer
★★★★★

"I was sure wireless meant no support. I was wrong. This holds me better than my old underwires ever did."

Joanne P.Verified buyer
★★★★★

"Soft but firm. I forget I have it on, then take it off at night with no marks at all."

Renata S.Verified buyer
★★★★★

"Got the nude and the black. They disappear under everything and stay put through a full shift on my feet."

Carol M.Verified buyer
★★★★★

"Fuller bust here and it supports without flattening me. I wish I had found it years ago."

Beth A.Verified buyer
★★★★★

"The straps do not slip and do not cut in. First bra in years I could wear on a long flight."

Nadia F.Verified buyer
★★★★★

"Washed it a dozen times and it still holds its shape. Worth every penny."

Helen T.Verified buyer
94%reported no rib marks or pressure pain after 10+ hours
89%said the underband stayed in place all day
91%felt less shoulder discomfort within two weeks

Based on a survey of 3,847 customers after 30 days of daily wear.

Not sure of your size?True to size. Between sizes, fuller bust or broader ribcage, size up. See the size chart.
Built for B to DDThe V-neck panel and wide band actually support fuller cups, no flattening.
60-day fit guaranteeNot your perfect fit? Free exchange, no questions asked. Plus 30-day money-back.
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Formea size chart, band by cup
Four shades

One in every shade you reach for

Black, White, Nude and Mocha, shown on real skin. Mix them in your bundle: a Nude under white shirts, a Black for everything else.

Formea in Black on deep skin
Black
Formea in White on fair skin
White
Formea in Nude on medium skin
Nude
Formea in Mocha on tan skin
Mocha
Buy More, Save More

Buy 2, Get 3. Limited time.

The more you add, the less each one costs. Discount applies automatically at checkout. Mix any sizes and colors.

Your total$52.00
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Frequently asked questions

What size should I buy?
True to size. If you are between sizes, have a fuller bust or a broader ribcage, size up. See the size chart above the offer.
Will it support larger cups?
Yes. The V-neck front panel and wide band are built to support B to DD without flattening or compressing.
Does it have underwire?
No. The support comes from the wide band, not a wire, so there is nothing to dig into your ribs.
How do I care for it?
Machine wash cold and air dry. The ribbed knit holds its shape wash after wash.
What is the return policy?
A 60-day fit guarantee with free exchanges, plus 30-day money-back if it is not for you.
How does the Buy 2 Get 3 offer work?
Add 3 to your cart and 2 come off automatically at checkout. You can mix sizes and colors freely.

Support that never leaves a mark.

Join 5,667 women who stopped choosing between support and comfort.

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60-day fit guarantee·Free shipping·30-day money-back